This will be a brief update, but it is something to consider. On the Official Jericho Boards, “colsteve” posted with news that someone apparently from CBS (Through StatTracker, this information was discovered) had arrived at their blog after searching for the following phrase:
“SAVE JERICHO CAMPAIGN FAILS”
That’s how it reads. First, let’s make this clear: there has been no official word as to the campaign’s success, and as a statement this is not true: the fight goes on.
Now, the theory is of course that CBS is trying to downplay the movement by spreading doubt as to its success. I think this is a little bit tenuous, however; that IP address could have been a mistake, the person could have been a low-level intern, and I don’t think there is any real justification in claiming that CBS is virally attempting to stop the movement.
That being said, I think it raises the interesting question: how ARE people reacting at CBS? It’s hard for us to imagine as non-executives, but for them this likely presents a huge public relations and media challenge, not to mention actually dealing with their coming development cycle. I almost can see why they would be interested in trying to start things in a viral fashion, because the traditional methods of damage control only work against much smaller “problems”.
Because the ‘Save Jericho’ campaign is a problem for CBS. Are these viral searches part of a vast conspiracy to undermine the NUTS drive? Theoretically. But, without actual proof, all we can do is wonder whether or not CBS is planning something substantial in response to it all. Perhaps we’ll see in the coming days.