Tag Archives: Campfire

November 21, 2011

Transmedia Legitimation: Dark Score Stories and the A&E Brand

Transmedia Legitimation: Dark Score Stories and the A&E Brand November 21st, 2011 When I was alerted to the existence of Dark Score Stories, the transmedia marketing initiative that serves as a prequel to A&E’s upcoming adaptation of Stephen King’s Bag … Continue reading →

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February 27, 2011

Achieving Authenticity: Unboxing (the Unboxing of) Game of Thrones‘ Maester’s Path

Achieving Authenticity: The Maester’s Path February 27th, 2011 This week, an assortment of critics and bloggers received what is considered the first part of an ongoing “experience” called the Maester’s Path, a transmedia initiative to support the April 17th debut … Continue reading →

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