Tag Archives: Legitimation
Transmedia Legitimation: Dark Score Stories and the A&E Brand
Transmedia Legitimation: Dark Score Stories and the A&E Brand November 21st, 2011 When I was alerted to the existence of Dark Score Stories, the transmedia marketing initiative that serves as a prequel to A&E’s upcoming adaptation of Stephen King’s Bag … Continue reading →
Filed under Bag of Bones
Tagged as A&E, Analysis, Authenticity, Branding, Campfire, Dark Score Stories, Legitimation, Miniseries, Nova Scotia, Stephen King, Television, Transmedia, TV
