“Picture to Picture”
May 17, 2015
“A lot has happened.”
I spent part of Sunday afternoon watching the Mad Men marathon on AMC. I haven’t written about any of the seventh season thus far, which means it’s been nearly two years since I’ve . And the marathon made me glad for this, in its way: I realized that I hadn’t really properly oriented myself to the first half of the season before diving into the first, struggling at times to connect what we were seeing to the big picture.
That was definitely the biggest issues with these final episodes, which often spurned traditional seriality. The show has always been a balance of episodic and procedural engines, but the jumps in time and the revolving door of characters has made these final seven episodes scattered. However, it has also made them distinctive, such that revisiting them reminded me how much each had connected in some way or another. Although the purchase of SCDP by McCann-Erickson has ostensibly been the season’s arc, we never saw its initial implementation, and when the characters tried to turn it into an arc on the level of SCDP’s founding McCann-Erickson stepped in to tell them it wasn’t going to happen. This wasn’t going to be that season. Don, Peggy, Joan, Roger, and everyone else are not going to ride off into the sunset on stallions—they are more likely to fade into the distance like normal people, living normal lives.