Tag Archives: The Dresden Files

A Brief Hey! Nielsen Update

Hey everyone,

I might get to Pushing Daisies tonight, but it’s a hectic week and I don’t have all that much to say about the episode. What I want to focus on instead is an email I just got from Steve at Hey! Nielsen. After our Sound Off! Week came to a bit of an abrupt end when I pretty much ran out of time, I didn’t get a chance to properly address some issues. One of these was just how fantastic they are about making changes to their system to better reflect actual activity.

In the short term, these are a risky proposition for the Hey! Nielsen crew: they result in decreases in the scores of shows, which angers the fans who have put their efforts into the site. However, they’re about long term sustainability: remembering that this isn’t just a month-long installation, but rather a site that is intended to make an impact for years ahead, this is an important step in that direction.

In this case, Steve revealed two important things:

  • That recent activity is valued more than past activity. In other words, rather than cramming all of your efforts into one day and bursting to the top, it will take a continued presence on the site (Let’s say one opinion a week) to really make a long-term impact. This means that there is incentive for people visiting on a regular basis. This could cause more spamming, more often, but I am hoping that people refrain from this.
  • That although they won’t reveal the exact formula (It’s the internet’s own Caramilk Secret), they can confirm that Reactions, which were where fans of Jericho and Supernatural were seeing people responding negatively out of spite, do not have a huge impact. In fact, they never have, and it has actually been adjusted further.

These two things are great for fans: on the one hand they provide a great deal of incentive, and on the other hand they downplay the negative nellies who ruined the experience for some fans of shows like the Dresden Files, Jericho or Supernatural. It creates a much more positive environment, which I think should help the long-term sustainability of the site.

And speaking of long-term, there’s no more long-term in the TV Blog Contest, which ends tonight. So if you want to get in a last minute vote for Cultural Learnings, it would be most appreciated!

Hey! Nielsen TV Blog Entry – Cultural Learnings

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Sound Off! Week – Hey! Nielsen – Is it Making a Difference?

I have to apologize for not being able to post yesterday: I’m currently working with the students’ union as part of some pre-faculty strike preparations, so that took up a great deal of my time. As a result, I’m going to set us back a few days and finish this series on Sunday with some final recommendations. But, before I head out for the weekend, I want to leave what I think are some of the most important statements that Jericho and Supernatural fans made to me in their responses.

The reality is that Hey! Nielsen is a social networking site with a purpose: to better inform the Nielsen Company and their advertisers/partners about what parts of television, movies, etc. are most popular. The site is sold as a way to take the example of Jericho’s fandom to the next level, and this is why Jericho and Supernatural fans rushed to the new medium.

But the problem that the site faces is that it has no proof (as of this writing) that this is actually making a difference. There is no tangible return on their involvement: they spend a week pouring their hearts out about their favourite show, but did that make a difference? And, if it didn’t, why should they bother with this site when they’re already posting on message boards or on LiveJournal in the same fashion?

I know that the site doesn’t purport to have a direct impact on Nielsen ratings, but I think that the “purpose” of the site has led to a great deal of disinterest in its development. It’s one thing to post on a message board, such as the CBS Jericho Message Boards: you know you’re making a difference, but you have no illusion of your post being read by Nina Tassler and for Jericho to receive a third season order in the process.

But when you post on Hey! Nielsen, there is that illusion: that, in some way, being #1 on this site could be a breakthrough for your fandom. But then nothing happens: Supernatural’s ratings haven’t seen any sort of spike, Jericho doesn’t have a timeslot yet, and the Dresden Files (Newcomers to the Hey! Nielsen game, and to this blog. Welcome!) still remains canceled. People see this and, for obvious reasons, start to wonder if it was all a waste of time.

What Hey! Nielsen needs to do now is give its users at least some sense that someone is listening: I don’t care if it’s a PR letter from the head of the Nielsen Company, the first in its user-led focus groups being announced, or something to prove that they’re paying attention. A social networking site that purports to being a megaphone for fans to extend their views to a more important audience is a novel concept, but there needs to be some reciprocity in the relationship.

For now, here are what Jericho and Supernatural Fans thought of the site’s future differences, read below. If you have your own thoughts from the perspective of another fan group, let us know in the comments below!

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