The past decade has seen a marked increase in interaction between the television industry and its audiences, whether through formal transmedia campaigns or through the informal social media networks of Twitter or Snapchat. The maturation of “Social TV” has comes with emerging case studies and new questions about how all parties—networks and channels, industry professionals both above- and below-the-line, fans and anti-fans, critics and journalists—participate in this environment.
As part of a larger special issue on Social TV Fandom and the Media Industries, we invite 1500-2500 word commentaries on the evolution of “Social TV,” from a wide range of perspectives. Approaches could include:
- Historical or contemporary case studies of “Social TV” in action
- Reflections on personal experiences within industry or fan communities
- Analysis of trade or industry discourse around Social TV
- Contemporary reflections on existing research into Social TV
- Future challenges to be faced by Social TV in light of broader industry shifts
Completed submissions are due by Friday, September 22. Please visit TWC’s Web site (http://journal.transformativeworks.org/) for complete submission guidelines, or e-mail the TWC Editor (editor AT transformativeworks.org).
Contact guest editor Myles McNutt with any questions or inquiries at mmcnutt AT odu.edu.