“Smoke Gets In Your Eyes”
Season One, Episode One
[As part of getting in the groove for the second season premiere in late July, figured that CTV’s decision to air Mad Men’s first season in Canada this summer is as good an excuse as any to revisit this fantastic summer series. (For those who don’t know, AMC (A U.S. Cable network) aired the series last summer). I’ll only get so far before the second season premieres on AMC, but we’ll cross that bridge when we come to it.]
When the Emmy nominations roll around in July, one thing is for certain: the Mad Men pilot will be responsible for many nominations, although not for the people we see on screen (who have more showcases later in the series run) but rather the people who created the look and feel of the series.
This is not to say that “Smoke Gets In Your Eyes” is a poor episode for any of the series’ actors, as I’d argue it’s a great showcase for almost all of them, but this is a pilot that’s all about setting: in time, in place, and to a certain extent within the psychological mind frame of these people. Although Freud gets a bum review from the people that matter in the episode, psychology largely serves as a way of orienting us to the way these people think and why they think that way.
What the episode does is create this setting, the smoke-filled and complicated sixties where tobacco is only recently a bad habit, where African Americans perform only the most menial of service-based tasks, and where women are never executives or able to act like them. We watch the characters weave in and out of these concepts: those who enter into them with a naive world view, those who have become inhabited by them for the sake of fitting into this world in which they seem uncomfortable, and those who are them.
On these levels, Matthew Weiner and Alan Taylor and their team have created a masterpiece.
Cultural Learnings 