Monthly Archives: November 2011

November 21, 2011

Transmedia Legitimation: Dark Score Stories and the A&E Brand

Transmedia Legitimation: Dark Score Stories and the A&E Brand November 21st, 2011 When I was alerted to the existence of Dark Score Stories, the transmedia marketing initiative that serves as a prequel to A&E’s upcoming adaptation of Stephen King’s Bag … Continue reading →

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November 8, 2011

Glee – “The First Time”

“The First Time” November 8th, 2011 There is something very effective about “The First Time,” a poignant piece which uses the backdrop of the performance of West Side Story to tell three parallel stories of romantic love moving to another … Continue reading →

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