Ratatouille ‘Box Office Watch’

[Disney-Pixar’s Ratatouille hits theatres this weekend. Will it win the Box Office crown? And, if so, will its success silent critics who question its box office potential? Cultural Learnings has all the details, and will be updating throughout the weekend]

Sunday Update:

Below most box office projections and signalling the studio’s worst launch since A Bug’s Life, Ratatouille has won the Weekend Box Office with $46 Million worth of receipts.

This will be labeled a disappointment, and although things will be blown out of proportion it is still lower than what anyone would have liked. I don’t know if it was subject matter or what it was, but it is very clear that the film just didn’t generate the same amount of buzz as Pixar’s past summer releases (Cars, Finding Nemo).

All eyes now turn to how Transformers will perform starting on Monday Evening, and how much Ratatouille will hold on through this week’s holiday.

Other Notes:

– The film’s very small increase from Friday to Saturday shows that this film is skewing more adult than any of Pixar’s past films. The small 2% increase is more indicative of an adult-skewing horror film than a child-friendly animated one. This does not bode well for the film as it faces tough young male and nostalgia-based competition with Transformers.

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