On a personal level, I think that Hey! Nielsen is an intriguing social networking experiment that, unfortunately, doesn’t fit the type of television discourse I prefer. It is a system based on popularity and volume, whereas I tend to search for more analysis-based discussion. Some users are of the same mind, but it seems like the mass hysteria keeps those elements from resonating.
But this is reasonable, because the site really isn’t designed for me. Rather, it is designed for fans who want a new way for their fandom to be measured. So, when it came time to analyze Hey! Nielsen’s performance over its first two weeks, I decided to go right to the source: the fans of Jericho, oft-covered on this blog for their passion and determination in reengaging their show, and the fans of Supernatural, who fear that their show could end up in Jericho’s boat eventually.
But the site has not met their needs, which is a consensus amongst all of those who responded to a call for feedback posted to various social networking forums. The earliest of the heavy users, these two groups have a lot to say although the main message is clear: fans want a clearer format, a better sense of direction, and to receive something out of the system. Whether or not these problems are solved may well dictate whether Hey! Nielsen can gain any level of relevance within a crowded social networking market.
Over the next week, I am going to highlight five different problems that face the site for new users, and will be posting the feedback I received from a range of Jericho and Supernatural fans. So, come back each day for another glimpse into a fan’s experience of a new social networking forum, and perhaps offer your own views if you’re a user yourself. The more opinions we get, the better Hey! Nielsen can implement these changes. This is a public beta, after all: the whole point is that feedback can and should change the existing model.
And I want to make sure that this happens.
Cultural Learnings’ Sound Off! Week
Jericho and Supernatural Fans on Hey! Nielsen
- The Spamming Question
- Does Hey! Nielsen impact television REALLY?
- Suggestions on Improving Hey! Nielsen
So stay tuned to Cultural Learnings for all the feedback over the next week, and be sure to have your voice heard in the comments section! We want to make sure that the voices of these fans are heard loud and clear, so that Hey! Nielsen can live up to its full potential in the months to come.