A Whole Can of Nuts: Reflecting on the Return of CBS’ Jericho

In the summer of 2007, I had too much time on my hands when the network upfronts came around. As a result, when Jericho was cancelled, I was there to offer analysis, suggestions, commentary, criticisms, and praise for the stunning campaign which developed over the following months. I continued to follow the campaign throughout the summer, and into the fall months. However, unfortunately, I have been unable to do so in 2008 due to a variety of school-related commitments.

I am not happy about this, to be honest, because this is when Jericho fans deserve as much attention, and as much support, as possible. As a blogger who saw this campaign at first as an opportunity to get more blog stats, I have been consistently humbled by the amazing support Jericho fans have shown me and each other during this process. They made television history by earning the return of their show through a grassroots internet campaign, and that I am unable to in this moment reflect their efforts with more coverage of Jericho is going to bug me throughout the show’s seven-episode run.

But, I wanted to stop by and make sure that I congratulated all Jericho fans on an amazing accomplishment, and offer some of my own thoughts on what tonight means.

I am actually extremely excited right now at the prospects of the 2nd season, especially with a combination of strong reviews and the element of surprise. I never quite finished off the first season, never finding the time to do so, but I’ve watched the finale and am therefore curious to see where things go from here. I feel as if we’re in good hands: rather than a spring-loaded snake, this can of nuts will contain all sorts of protein goodness in the form of some entertaining and engaging television.

And to be honest, I think that is what we should be focusing on – Rich over at CopyWriteInk raised all sorts of questions about the future this weekend, all of which are incredibly important and relevant…and yet I think that tonight all of those should be put on the backburner. I don’t think we should be worrying about them, not yet anyways. This is the stage where fans should be able to sit back and ignore ratings, advertising, demographics, and just realize that at the very least there will be seven hours of Jericho that would have never existed otherwise. Yes, fans and myself will be spending part of our Wednesday afternoons frantically checking ratings sites, but for now let’s focus on the content.

While my thesis advisor may be concerned at this, I took part of my monday evening to watch a screener of the first episode of the season. I haven’t watched Jericho in a while, and I must admit I was impressed. I will be back for a full review of the episode tonight (I hope, anyways), so come back tonight for all of my thoughts – needless to say, I’m a believer.

In the meantime, I want to wish all of the Jericho fans a Happy Jericho Return Day. Don’t worry about the future, don’t worry about the ratings, and worry about enjoying the series and spreading the word as much as possible. Tomorrow, though, Rich is right: the future begins.

In the meantime, crack open some nuts and enjoy the show tonight on CBS @ 10pm EST. You earned it.


Filed under Jericho

6 responses to “A Whole Can of Nuts: Reflecting on the Return of CBS’ Jericho

  1. SaveJake

    Today wouldn’t be the same without you Myles!
    Thank you for everything………!

  2. Jane

    Thanks Myles. Got my nuts ready for tonight. I am a firm believer that Season 3 is just around the corner.

  3. Funny Myles,

    You’re always attempting to dictate what I write about. The thing you miss though is that my piece wasn’t meant as marching orders for fans.

    The fans seem to be doing fine with that on their own. My job is to observe what they’re doing to add to their exposure, going beyond what someone like yourself might write about.


  4. Rich, as per usual, I meant no offense in such a statement – just noting that your relevant and important questions will take a backburner to excitement tonight, and for good reason. What I’ve written does not reflect that, I have come to understand (That passage went through a few edits), so I apologize for that and have made an edit to reflect this.

  5. Debby

    Myles, Tonight I am sitting back with my husband and our nuts and enjoying the show. I have enjoyed all your pieces on our campaign. I am hopeful that we will get a season 3 in fact I will be really suprised if we don’t but tonight it is all about enjoying season 2. I will be back to read your review.
    Debby from SC

  6. Myles, no offense taken.

    I totally agree. I will be watching Jericho tonight and any of those questions will be furthest from my mind, with the exception to “Does Jake fit better with Heather or Emily?” But even if I knew, I wouldn’t tell!


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