The 2016 Emmys were, quite objectively, a well-produced show.
They came in on time, helped by a couple of absent acting winners. They included a meaningful number of surprises, including wins for young stars Rami Malek (Mr. Robot) and Tatiana Maslany (Orphan Black), to help offset the predictable series wins for Veep and Game Of Thrones. They had a dynamic host in Jimmy Kimmel, who managed the combination of prepared bits and contextual quips admirably. They had a diverse array of winners, and Academy president Bruce Rosenblum used his speech to call attention to below-the-line workers, bringing out two craft winners from the Creative Arts ceremonies for a deserved round of applause. They even managed to find a way to mount specific In Memoriam tributes to television greats—the Garrys, Shandling and Marshall—without making the evening too somber. While there are winners I’d quibble with, there was nothing in the narrative of the evening that to me demonstrates a failing on the part of the producers.
The 2016 Emmys were also, objectively, the lowest-rated ever.
This dichotomy has to be frustrating for producers, who put on a show that I would identify as a successful celebration of television as a medium, but who were summarily punished for that. And so as CBS prepares to mount its latest version of the Emmys next year, the question becomes whether or not parties involved believe that there is a need to change the central goals of the Emmys to draw larger audiences.