In January, Warner Bros. Television gathered journalists in Pasadena for an event built around their comedy slate. Although there were screenings for both long-standing hit The Big Bang Theory and freshman success story Mom, the centerpiece of the evening was NBC’s Undateable, which debuts tonight at 9/8c with its first two episodes.
When the event took place, Undateable didn’t even have a release date. In talking to executive producer Bill Lawrence, though, this wasn’t necessarily a sign the show had no support. Even moving beyond the fact that Warner Bros. was using the evening as a platform for the series, NBC was also in then process of greenlighting what would become the Undateable Comedy Tour, a preview of which was offered to journalists to close out an evening that began with the screening of an episode of the series. It’s more support than you’re expect for a show airing at the end of May, a sign of the new state of summer programming and also the basic logic that pervades Undateable as a series and as an experience.
Cultural Learnings 