Tag Archives: Awkward

Cultural Checkup: MTV’s Awkward.

Cultural Checkup: MTV’s Awkward.

August 17th, 2011

In my head, MTV’s Awkward. has become this season’s equivalent of ABC Family’s Huge (which I covered last summer), although the two shows aren’t really that similar.

I mean, both are shows on teen-oriented networks that transcend their base demographics through strong execution and great casting, and both are shows that take potentially rote situations (summer camp and high school) and delve beneath the surface to show a different side of life as a teenager, and both find ways to involve an older generation without it seeming forced, but…well, when I put it that way, they sound pretty similar after all. Huh.

I think my resistance to my brain’s correlation between the two series is that while Huge subverted teen television stereotypes by embracing narrative complexity and featuring the kind of people (not characters) that you don’t normally see in these types of shows, Awkward. is more or less that type of show at the end of the day. While Huge was, at least in my mind, transcendent of its genre, Awkward. isn’t trying to be so bold: instead, it’s focusing on telling the kind of stories you expect to see, featuring characters you’ve likely seen before, just in a way that feels fresher than one might expect.

It’s a stealthier enterprise: while I felt pretty confident that people who gave Huge a chance would immediately see that it was going to defy their expectations (and encourage anyone reading this who hasn’t seen it to go buy the DVD – only 5 left in stock at Amazon, so they better be gone by the end of the day – and thank me later), I’m less convinced that Awkward. will be able to win over the skeptics. As much as I like the show, and as much as I appreciate what Lauren Iungerich is aiming for, and as happy as I am that the show is getting a second season, at the end of the day it’s a pretty basic sitcom about a teenage girl with teenage girl problems.

It’s also a helluva lot of fun, and probably the most enjoyable new show of the summer.

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