Tag Archives: Brooke and Claire

Season Premiere: The Amazing Race, Watermelons, and the Loss(?) of Uncertainty

“They Don’t Call the The Amazing Race For Nothin’!”

September 26th, 2010

Earlier this month, CBS gave away what I would technically consider a spoiler: they released a video of two contestants completing a Roadblock which was fairly clearly taking place towards the end of the first leg. Being generally spoiler-phobic, I resisted the video for a few hours, but then everyone and their mother were talking about it.

And when I finally watched it, I discovered why.

YouTube – The Watermelon Heard Around the World

I chose this version of the video with the highest number of viewers: while CBS’ own upload has 650,000, the copy posted has over two and a half million views. People have been watching this video for weeks, and it seems to have actually created some legitimate excitement around the season. I don’t think that the video is enough of a spoiler to ruin the episode (my usual spoiler-hating self didn’t really emerge), but I do think that it creates a very different sort of viewing experience than what we’re used to.

As a result, I want to ask (and perhaps answer) some questions about the strategy at play, which ended up helping the series to one of its most memorable premieres in quite some time.

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