“In Care Of” and the Narrative Engine of Place in Season 6
June 24th, 2013
“This is where everything is.”
Mad Men began with a spatial divide. In the series’ pilot, we are introduced to Don Draper in Manhattan but only get the full picture when we follow him onto the train to the suburbs, and to the family life he leaves behind every day he travels into the city. The show was invested in exploring the distinct ebbs and flows of those two spaces, and on Don’s ability to travel between them. While we would come to learn that Don had been living a double life for most of adulthood, initially we watched a man live two lives separated by the train ride between them.
The show evolved beyond its urban/suburban divide, adding enough complexity to both Don’s family life and Sterling Cooper as a setting that it would seem reductive to boil the show down to this dichotomy. And yet although Don was no longer traveling to the suburbs since separating from Betty, the spatial divide stuck around thanks to characters like Pete, who began the season in his city apartment that would become his primary residence after he proved less agile in his duplicity than Don was. And as Betty explored the life of young runaways or as Peggy let Abe talk her into living in a nascent neighborhood, New York City was no longer confined to the offices of Sterling Cooper, gaining diversity and perspective as the turmoil of 1968 played out over the course of the season.
Mad Men’s sixth season was far from the first time the show has become invested in the meaning of space and place, but “In Care Of” highlights how central the idea of “going somewhere else” has been to this season in particular. For a season that began in the escape of Hawaii, and jetted to Los Angeles and Detroit and to upstate New York in a very tiny plane, it ends with multiple characters imagining what life would be like away from New York. In the process, we can imagine a final season spread across the country, even if we can also picture a season that remains tethered to the Manhattan Mad Men has over time embedded into the fabric of its storytelling.
Cultural Learnings 