“The Beautiful Girls”
September 19th, 2010
Based on its title and a number of the discussions which emerged within the episode, “The Beautiful Girls” feels like a particular gesture towards the women who are often central to the series. And yet, because the episode was so fractured, it doesn’t present itself as a sustained glimpse into any of the female characters central to this story. While Joan, Peggy, Faye, and Sally all face down challenges put before them, all of them end up back where they began: trapped in a loveless marriage, apolitical in a political world, face-to-face with tough choices, and a sad little girl living a life she no longer wants to live.
Regardless of the episode’s argument regarding each character’s struggles, the fact remains that the female characters are the heart of this series, and “The Beautiful Girls” comes together as a sustained statement on their centrality if not a substantial step forward in their individual storylines.
“The Chrysanthemum and the Sword”
August 22nd, 2010
Ted, the Don Draper-equivalent over at rival agency CGC, is not in Don Draper’s league: he is neither visionary nor genius, and yet by virtue of his insistence that he is a competitor he has been elevated to Don’s level. It’s the ultimate example of self-definition, of putting something out there (in this case, to the New York Times) and then turning it into reality. It doesn’t matter that Jai Alai went with another agency because its owner is delusional, or that Clearasil was a conflict rather than business lost: as it would appear to the outside world, Sterling Cooper Draper Pryce lost two accounts and CGC (under Ted’s leadership) gained both of them.
“The Chrysanthemum and the Sword” is filled with various examples of situations where appearance becomes reality, to the point where it even becomes a meta-narrative when the series’ positioning of Betty as a child-like figure becomes rendered in three-dimensions. It’s not the most pleasant or subtle of episodes, but it ends up making some fairly interesting observations regarding Sterling Cooper Draper Pryce as an agency, as well as the series’ general approach to simulating the past.
“Christmas Comes But Once a Year”
August 1st, 2010
“I don’t hate Christmas – I hate this Christmas.”
When Don Draper sits down to take part in a demonstration of a new form of customer research, he finds a questionnaire which asks him to describe his relationship with his father – the question, according to the Doctor heading the study, is designed to create a sense of intimacy which will then influence a more honest or meaningful answer to the following question about who makes household decisions. Of course, the test is not designed for someone like Don Draper, who has trained himself to shut down at the mere mention of his past – he walks out on the test because he cannot fathom that someone would want to return to their past in that fashion.
“Christmas Comes But Once a Year” is about what happens when people who are still running away from their past run smack dab into the present, people who are either so focused on not repeating past mistakes that other parts of their lives suffer or people who have lived so much of their lives covering up their past that they have no idea how to live in a present which no longer has the same rules. All of them are hoping that what they feel now won’t last forever: they remember happier Christmases, Christmases before their lives were thrown into a state of upheaval, and they hope that those Christmases will come again.
However, Don Draper also seems to think that it will happen without having to actually do anything.