Going Negative and Going Gold
February 14th, 2010
Earlier today, I was watching CTV’s Olympics coverage when they aired a video package surrounding Dale Begg-Smith, the defending Olympic champion in the Men’s Moguls competition. Begg-Smith, who skis for Austrailia, is of particular interest to CTV because he used to be Canadian, and used to compete for Canada as a teenager. However, like Darth Vader turning to the dark side, at a certain point he left Canada for Australia for reasons which are subject to a great deal of speculation. To give CTV some credit, they didn’t go too far into the circumstances involved, but if we trust Wikipedia (which we don’t, considering the “citation needed, “but for the sake of argument) this was the situation:
Begg-Smith was skiing for his native Canada as a teenager when his coaches told him he was spending too much time on his fledgling business, and not enough time in training. He subsequently quit the Canadian ski program because it clashed with his business interests and, along with his brother, moved to Australia at age 15.[citation needed] The brothers chose to ski for Australia because the country had a smaller ski program that offered them more attention and flexibility. This ensured that they could still successfully manage their business.
There’s a lot of other rumours surrounding just what his internet business (which has made him a millionaire) entails, and CTV isn’t interested in any of it (especially since it’s all conjecture). What the piece focused on was how Dale Begg-Smith has become a villain, how his lack of emotion on the podium in both victory and defeat makes him seem unapproachable, and how this could be seen as strange for someone who is the face of his sport. While they tried to seem disappointed that he refused an interview request, it only made the story that much more damaging, and anyone who watched the clip would be tuning in that night not only to see four Canadians take part in the Moguls competition, but also to see if anyone could unseat the cold-blooded turncoat who dared to spurn this country.
And, much to the delight of viewers across the country and CTV, Canada found its Luke Skywalker.
Cultural Learnings 