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The Return of Jericho: Reruns, The CW, and the Audacity of Hope

jerichoad.jpgTonight, Jericho returns.

A year and a half ago, this was a revelation. Today, it feels quite different, an odd and unexpected consolation prize for fans who worked so hard to get the show back on the air. Tens of thousands of pounds of peanuts were enough the get the show a second season, but not enough to convince CBS that it should run consistent reruns of the series in every available setting. In other words, the renewal came with a caveat: the fans, who provided such a great grassroots campaign, were responsible for pulling their weight to grow the show’s audience.

But now, in an ironic turn of events, Jericho returns in an unexpected capacity as the lead-off for The CW’s new Sunday nights. After the Media Right Capital deal, which saw the production company program its own lineup to enormously middling results, fell through, The CW had a lot of options of what to program in the slot. Repeats of their struggling comedies could help their audience, the MGM movies are cheap and always decent counter-programming, but then came the kicker: Jericho reruns, starting from episode one of the first season, at 7/6c every Sunday into the foreseeable future.

For fans, this is a sign of hope: a sign that there is an off-chance of the fanbase growing, of the show pulling a Family Guy and making its way back onto the schedule. And while I remain skeptical that this is in the cards, and feel that The CW (And Viacom) have more subtle motives with this particular move, one cannot remain pessimistic in the presence of the fans who changed network television’s definition of cancelled with a whack of peanuts and sheer determination.

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