“Love Among the Ruins”
August 24th, 2009
New York is in decay.
Don Draper’s trip to California was highly transformative on an individual level, but as an ad man it appears to have affirmed what he knew before. In California, he tells the people from Madison Square Garden, everything is shiny and new: it is a land of progress, one where people are seeing things as brightly as ever before. And yet for New York, as Don quite rightly pointed out, it is quite the opposite. It is buildings being torn down, and the “priceless” artifacts being torn down in favour of trying to capture that sense of the new while a vocal minority fights for the ruins of the past. When Kinsey spoke earlier of the Roman ruins having been torn down, he was arguing for why Penn Station needed to remain; when Don evokes the same sense of decay, he sees it as a catalyst upon which change can be sold. When the artwork for Madison Square Garden arrives, it evokes Metropolis, and the entire concept is sold as a city on a hill.
“Love Among the Ruins” is, like so many Mad Men episodes, about the act of selling a lifestyle, but in this episode we see very clearly people attempting (and somewhat failing) to live inside of it. For Don, it becomes an attempt to life within decay, to embrace his father-in-law’s growing dementia in an effort to appease his wife and allow for a continued sense of control within a volatile situation. For Peggy, meanwhile, her life as a copywriter becomes separated from her life at home, where her cynical distaste for an ad campaign brings to the surface personal insecurities stemming from her rather eventful relationship history. The rest of the episode kind of falls into place around them, spending less time establishing the season’s various plotlines and more demonstrating how these two central characters (and to a lesser extent, Betty) are handling the decay of their surroundings.