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Mad Men – “The Color Blue”

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“The Color Blue”

October 18th, 2009

“The faintest ink is better than the best memory.”

Mad Men is many things, but I think the attribute most apparent in “The Color Blue” is its meticulous attention to thematics. One of the things that has been missing in some of the recent episodes, as great as they are, is that sense that everything is adding up, that Sterling Cooper campaigns and character interactions will all add up to something, or more accurately multiple things that have ramifications to both past, present and future in the show’s universe.

What’s interesting about this week’s episode is how they manage to juggle multiple different storylines, weaving characters like Lane and Kinsey back into our storyline while nonetheless providing some substantial character work for both Don and Betty. I like when the show really focuses on a single character, but there is something that much more impressive about a small Kinsey story turning into a theme that has meaning beyond the walls of Sterling Cooper. After a season where some felt things were moving too slowly, things are moving at an enormously fast pace, and the show is actually opening up its world rather than narrowing it in response.

The result is a really intriguing hour of television, changing the game by taking hidden feelings and putting them on paper.

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