October 4th, 2009
“But I already did it…it’s over!”
As far as Mad Men episodes go, “Souvenir” was almost obnoxiously low impact. This isn’t to say that the episode was bad, or even uninteresting: rather, instead of seeming like an episode where things are languishing at a slow pace, there are some pretty substantial events (an affair, a trip to Rome) that happen so quickly and naturally in the episode that you almost miss the moment when they go from an innocent fantasy to something entirely different.
There’s a little throwaway line in the episode when we meet up with Joan, when we learn that Greg is searching for a new discipline, psychiatry in particular. The entire episode is essentially one giant lesson in the effects of loneliness, as our our resident emotional (Betty) and emotionless (Pete) protagonists take a leap of faith or two in an effort to find themselves. The result is an intriguing investigation of the summer vacation, albeit from a perspective that doesn’t precisely play to the show’s strengths.