The Stealth Launch: Lie to Me, Caprica Return
October 4th, 2010
This week marks the return of two series which were supposed to remain on the bench for a bit longer.
FOX’s Lie to Me was originally scheduled to return in November, but its third season will slot behind House (where it was last season) starting tonight at 9/8c.
SyFy’s Caprica, meanwhile, wasn’t going to return until January, but the decision was made to pair the conclusion of the series’ first season (10/9c) with the return of Stargate Universe on Tuesday.
As someone who was compelled by Caprica, and who finds Lie to Me to be a solid procedural, I should be excited by these returns. However, both because of a general lack of promotion in one case and a sheer lack of warning in the other, these series risk being missed by their prospective audience. While there is some value to flying under the radar, and it is possible that reduced awareness could lead to reduced expectation, I can’t help but feel that these series are being put in a position where sooner is not necessarily better.
Cultural Learnings 