Tag Archives: Television Awards

Pandering to the Demo: The Critics’ Choice Television Awards

I’ve known about the existence of the Broadcast Television Journalists Association for a while now, and it’s always struck me as a bit odd. Seemingly an alternative to the Television Critics’ Association, although some of the members actually hold membership in both organizations, the BTJA “has been formed as a collective voice to represent the professional interests of those who regularly cover television for TV viewers, radio listeners and online audiences as well.”

This sounds all well and good, but it seems pretty obvious to me that someone like TV Line’s Michael Ausiello doesn’t have any issues getting access to either stars or content, and the same goes for members representing TV Guide, AOL, or Access Hollywood. For these people, the second part of the BTJA’s mandate seems like the true raison d’etre: “BTJA will also present the Critics’ Choice Television Awards to honor the finest achievements on networks and channels big and small.”

The nominees for the first annual Critics’ Choice Television Awards were released this morning, and my Twitter stream lit up with excitement over nominations for shows criminally overlooked by the Emmys in previous years. I saw tweets from excited bloggers, excited fans, excited executives, and even excited nominees. And yet, when I went to actually look at the nominees, my response was more apprehension than excitement.

Now, my issue is not so much with who/what was nominated, but rather how those people/shows were nominated. Essentially, I consider the Critics’ Choice Television Awards to be a large-scale extension of “Dream Emmy Ballot” pieces, an outlet through which an individual or group can increase their own profile by pandering to fans of particular programs by including them and pointing out that the Emmys will never do the same. This is not an effort to create a more transparent or accurate nomination process, nor does it place any pressure on the Academy to revamp the Emmy Awards process: all it does is use the lure of awards glory to gain our attention.

And while it’s nice to see someone pandering to my demo for a change, that doesn’t mean that we should be partying in the streets.

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