Last night saw the first real full night of nothing but summer programming, and there was mixed results across the board. [All Ratings Information Courtesy of PIFeedback.com]
The most disappointing result is for ABC’s Traveler, their attempt at launching a serial drama in the summer of all places. The show re-aired its pilot at 9pm (It previewed after of Grey’s Anatomy earlier this month), and then aired its 2nd original episode. The ratings results, however, were not too kind to the drama.
That led into a repeat of the Traveler pilot at 4.99 million viewers (#4) and a 1.6/ 5 in the demo (#4) at 9 p.m., followed by the Wednesday 10 p.m. time period debut of Traveler at a disappointing 6.20 million viewers and a 2.1/ 6 among adults 18-49.
Finishing a distant 2nd to a repeat of CSI: NY is nothing strange or out of the ordinary, but it kind of sucks for the drama as it now has little chance to succeed. It will air out its 8 episodes over the next two months, and likely won’t be returning next year with numbers like these.
The CW’s Hidden Palms, meanwhile, failed to make an impact at 8pm either. This isn’t too surprising, but looks like The CW will indeed leave this season without a single new non-reality show left.
In series-premiere news, long-awaited CW drama Hidden Palms was hidden in the ratings, with a mere 1.82 million viewers and a 0.7/ 2 among adults 18-49 from 8-9 p.m. Obviously, that was last in the hour.
ABC, disgustingly, had decent ratings for the debut of its celebrity impersonation show that was just utterly terrible. Honestly, my parents had it on for a few minutes and it was entirely unpleasant. How more people watched this than Traveler boggles the mind.
ABC had better results with the launch of the non-scripted The Next Best Thing: Who is the Greatest Celebrity Impersonator?, which was the most-watched show at 8 p.m. with 7.75 million viewers (and a second-place 2.5/ 9 among adults 18-49).
FOX continued to find success with its audition phase of So You Think You Can Dance?
Fox got over the “hump” in winning fashion, with a first-place Wednesday finish in the fast nationals courtesy of 9.21 million viewers and a 4.0 rating/12 share among adults 18-49 for So You Think You Can Dance from 8-10 p.m.
The Summer Programming continues tonight with CBS’ entrant: Pirate Master, from Mark Burnett. Filling into Survivor’s timeslot and following the schedule of that show’s first season, the show has a decent shot of making a splash…except that Survivor’s concept is by now a bit dated, and I wonder whether people are really looking for an apparent carbon copy of it. However, viewers can walk the plank for the show’s premiere at 8pm EST on CBS.