Category Archives: Hey! Nielsen

A Brief Hey! Nielsen Update

Hey everyone,

I might get to Pushing Daisies tonight, but it’s a hectic week and I don’t have all that much to say about the episode. What I want to focus on instead is an email I just got from Steve at Hey! Nielsen. After our Sound Off! Week came to a bit of an abrupt end when I pretty much ran out of time, I didn’t get a chance to properly address some issues. One of these was just how fantastic they are about making changes to their system to better reflect actual activity.

In the short term, these are a risky proposition for the Hey! Nielsen crew: they result in decreases in the scores of shows, which angers the fans who have put their efforts into the site. However, they’re about long term sustainability: remembering that this isn’t just a month-long installation, but rather a site that is intended to make an impact for years ahead, this is an important step in that direction.

In this case, Steve revealed two important things:

  • That recent activity is valued more than past activity. In other words, rather than cramming all of your efforts into one day and bursting to the top, it will take a continued presence on the site (Let’s say one opinion a week) to really make a long-term impact. This means that there is incentive for people visiting on a regular basis. This could cause more spamming, more often, but I am hoping that people refrain from this.
  • That although they won’t reveal the exact formula (It’s the internet’s own Caramilk Secret), they can confirm that Reactions, which were where fans of Jericho and Supernatural were seeing people responding negatively out of spite, do not have a huge impact. In fact, they never have, and it has actually been adjusted further.

These two things are great for fans: on the one hand they provide a great deal of incentive, and on the other hand they downplay the negative nellies who ruined the experience for some fans of shows like the Dresden Files, Jericho or Supernatural. It creates a much more positive environment, which I think should help the long-term sustainability of the site.

And speaking of long-term, there’s no more long-term in the TV Blog Contest, which ends tonight. So if you want to get in a last minute vote for Cultural Learnings, it would be most appreciated!

Hey! Nielsen TV Blog Entry – Cultural Learnings

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