
During the summer months, it’s hard to get excited about television. Now, I don’t mean to say that I’m not enjoying the summer runs of shows like The Middleman, Burn Notice, Mad Men or Generation Kill – it’s the opposite actually, as I’ve enjoyed them immensely. The issue, however, is that this great medium we call television is just less interesting up until about this late August period.
And so, Cultural Learnings has been all about the reviews and not so much with grand statements evaluating the state of television as a whole; and while my more established colleagues (Read: actual TV critics) usually receive screeners that help them handicap the year ahead, my lack of such screeners means that I rely on their coverage in order to design my own. This year, of course, this is proving difficult: some shows are barely finishing their pilots, and the result is a lack of coverage of what Fall will truly have to offer.
I’ve dealt with this screener question before, arguing last year that the networks should do more to get pilots out to people other than TV critics in an effort to rustle up support and build a fan base that can support the show through tough times. So, the recent news that The CW is not sending out screener DVDs of its ‘90210’ reboot should be something that has me up in arms, ready to pounce on their ignorance of the power of these screeners to get people interested about their show.
But, at least for now, I can’t really say that I care either way – and that kind of ambivalence is, for the networks, probably their best case scenario heading into this pilot season.












