Tag Archives: 90210

Upfronts Analysis: The CW 2009-2010 Fall Schedule

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The CW 2009-2010 Fall Schedule

May 21st, 2009

Everyone likes to point to NBC as a network in crisis, and I really can’t contest that point; however, while Jay Leno may be a bad plan, it is at least actually a plan. The CW, by comparison, has been floundering for the past few years and has no strategy to really change that fact. Each year seems to be as much of a struggle as the last: while a few flagship programs perform well, and the network has more cultural awareness than one would expect considering the anemic ratings, there is something wholly dissatisfying about a network which identifies itself either entirely based on demographics or, worse of all, based on repeating its current (non-)success ad nauseum.

This results in a schedule summed up beautifully by Lilly Hill in yesterdays CBS Upfronts edition of the TV on the Internet podcast: “It sucks.” After giving away Sunday nights to the affiliates, and not even programming one half of Friday nights, it’s a schedule that lacks this past season’s one promising new addition, gets rid of the principle of comedy entirely, and one which offers little in new or exciting ventures for advertisers or viewers to be excited about. NBC may be struggling, but one feels as if their lineup for the upcoming year at least combines an awareness of critical opinion, audience patterns, and future programming oppotunities.

My comparison, it appears The CW has actually let its core demographic of teenage girls create their schedule through rigged focus groups designed to give them the answers they want, and not the answers they really need.

Full schedule and analysis after the jump.

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Series Premiere: 90210 (2008)

“We’re Not in Kansas Anymore, The Jet Set”

September 2nd, 2008

“That’s what a blog is supposed to do, make problems”

When The CW chose not to send screeners of their latest show out to critics, they were making a statement. Now that viewers have been able to see the show for themselves, we can finally discern what exactly that statement was: was it that the show is so poor that the network didn’t want critics ‘making problems’? Or, more positively, was it just that there are so many reasons to watch this show that they decided the critics were irrelevant?

I can understand the argument: between nostalgia and teen girls, a majority of 90210’s potential audience is probably already aware of the series’ existence. So those of us who either choose to or are employed to look past our personal interest to answer the question of whether or not the series is actually any good are not what they’re interested in.

But I don’t think they really needed to be quite so scared of our kind: no, the show is not a new standard in teen drama, and its various archetypes don’t offer the type of wit or charisma of even the network’s Gossip Girl, but if we’re judging the series on its ability to offer flashy melodrama with just enough substance to keep it afloat, 90210 lives up to its hype.

However, only time will tell if the real people The CW wants watching are going to feel the same way.

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What’s Cultural Learnings Watching?: The New Shows of Fall 2008

To be honest, I’m in over my head answering the question of what shows I’ll be covering this fall. Not only am I extremely busy at the moment (Hence why I’m behind on Mad Men, Burn Notice, Greek, etc.), but we know extremely little about what’s to come. With a rushed pilot season, we have less information and fewer options, a combination that has me going blind. When you bundle this with the “relaunch” phenomenon I’ll discuss later this week, you have a sense that new shows aren’t going to be dominating our television viewing schedule.

But, there’s a few that are on my radar for varying reasons, and ones that I’ll be covering in some detail – others will probably be watched once, and could join the lineup in time.

Fringe (Fox, Tuesday September 9th, 8pm)

I previewed the 90-minute pilot earlier in the summer, and I think the same of it now: this is the fall show that feels most like something I’d want to watch every week, to get wrapped up in and think about long after I’ve watched it. While I love Lost and Alias’ pilots, I find this creation to be Abrams’ most recognizably serial: the setup is less personal and more situational, which could definitely benefit its long term stability compared to Alias’ eventual departure from the rails. Abrams’ shows all seem to be about characters intertwined in something bigger than them, but this group is yet another in the long list of people who we want to see go through these trials.

90210 (The CW, Tuesday September 2nd, 8pm)

Yes, it isn’t being screened for critics, and there are certainly questions about its quality, but I can’t help but think that The CW’s great hope is something to watch this fall. Ignoring the subject matter, which I admittedly enjoy as a guilty pleasure, it stars Tristan Wilds (Michael from ‘The Wire’) and Jessica Walter (Lucille from ‘Arrested Development’); this kind of pedigree can’t go unnoticed. I’m a bit too young to have been sucked into the phenomenon on which the show is based, but there still is room for a show like this should The CW pull it off.

The Ex List (CBS, Friday October 3rd, 9pm)

After doing some really great work on Grey’s Anatomy (as trauma victim and facial reconstruction patient Eva) before her character was sent to crazy town towards the end of the fourth season, Elizabeth Reaser has earned at least some of my loyalty. Combine with Diane Ruggierio, late of Veronica Mars, and you have a potentially engaging combination for a more light-hearted romantic comedy option. The show, which follows a woman who is told that she has already met her true love and must sort through her ex-boyfriends in search of the individual, is the kind of series that could be smart enough to overcome its sappy concept. I am hoping for appeal similar to Samantha Who?, a show that is carried by its star and some strong supporting work.

Life on Mars (ABC, Thursday October 9th, 10pm)

For those following the history of this American adaptation of the hit British series, there’s like ten reasons to be concerned: David E. Kelley fights battle with studio while pilot is shot, new showrunners step in and dump most of the cast, and an entirely new cast is just recently completing a new pilot, with a whole new direction from the one ABC originally greenlit. It could work out in quite an intriguing fashion, though – while the showrunners from October Road bring little experience, they have brought a cast featuring Harvey Keitel and Michael Impirioli. For that reason, and for the potential in the story, I’m tuning in for now.

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Forgive My Ambivalence: ‘90210’ and Network Screeners

During the summer months, it’s hard to get excited about television. Now, I don’t mean to say that I’m not enjoying the summer runs of shows like The Middleman, Burn Notice, Mad Men or Generation Kill – it’s the opposite actually, as I’ve enjoyed them immensely. The issue, however, is that this great medium we call television is just less interesting up until about this late August period.

And so, Cultural Learnings has been all about the reviews and not so much with grand statements evaluating the state of television as a whole; and while my more established colleagues (Read: actual TV critics) usually receive screeners that help them handicap the year ahead, my lack of such screeners means that I rely on their coverage in order to design my own. This year, of course, this is proving difficult: some shows are barely finishing their pilots, and the result is a lack of coverage of what Fall will truly have to offer.

I’ve dealt with this screener question before, arguing last year that the networks should do more to get pilots out to people other than TV critics in an effort to rustle up support and build a fan base that can support the show through tough times. So, the recent news that The CW is not sending out screener DVDs of its ‘90210’ reboot should be something that has me up in arms, ready to pounce on their ignorance of the power of these screeners to get people interested about their show.

But, at least for now, I can’t really say that I care either way – and that kind of ambivalence is, for the networks, probably their best case scenario heading into this pilot season.

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Greek – “No Campus for Old Rules”

“No Campus for Old Rules”

May 19th, 2008

If you’re wondering why this week’s review of ‘Greek’ is so far behind, I just unfortunately wasn’t able to get to the episode before now. Blame the television gods for that one, I guess, but I’ve finally been able to spend more time with a show that continues to charm me.

This week’s episode was no change to that pattern, although also no different than my past views: I continue to despise everything about Casey, and continue to enjoy the series’ ability to build characters outside of her own. The show smartly returned to a lingering character moment, and played with the kinds of relationships that are actually intriguing or interesting in the broad scheme of things.

Whether its bitter rivals who find a mutual respect, or bitter enemies who embrace a mutual attraction, Greek has certain notes it hits extremely well…just not Casey.

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Upfronts Analysis: The CW 2008-2009 Fall Schedule

“Scheduling, 90210”

The CW 2008-2009 Fall Schedule

Say what you will about The CW’s second year, but it will be remembered as a general failure in the eyes of most analysts. There was just something about its lineup that fell apart, and no one really knows why: Gossip Girl has been one of the most buzzed about shows on television, the network had two strong pilots in Aliens in America and Reaper, and it seemed as if for once things were going well for Dawn Ostroff. Then, however, everything fell apart: Gossip Girl has been an on-air failure compared to its internet traffic, its reality shows have been absolute busts, and its comedies have struggled mightily.

So, heading into its third year, The CW is taking off the gloves and looking to make a mark on television again. The result is a combination of blatant attempts to rekindle old television glory, further branding their audience based on the teenage girls who make Gossip Girl buzzworthy, and a few bones to critics to prove that the network isn’t in as much of a state of flux as we know they are. The result is something that seems oddly familiar, and The CW only hopes the results aren’t familiar as well.

The New Shows

90210 – Tuesdays at 8pm

It is inevitable that I will be watching this series, even after Rob Thomas (Veronica Mars, Cupid) moved on to his other two pilots (Neither of which has been finalized due to ABC’s decision to largely keep pilot decisions until midseason) and left it in the hands of other people. It has cast members I want to see, particularly the fantastic Jessica Walter (Arrested Development) as the Matriarch, and I’m a sucker for teen dramas.

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