The Case for Saving Life Unexpected
May 14th, 2010
This year, it seems like everything is getting renewed before I can talk about saving it.
Upfronts season is usually about sweating it out until the eleventh hour waiting to see if your favourite shows are going to get canceled, which means it’s a good opportunity to write pieces about why they deserve a second/third/fourth/etc. season. Last year it was NBC’s Chuck, but this year the show has been a safe bet for renewal for months and officially got the pick up earlier tonight, which is good (as I like the show) but considerably less exciting.
One show I was ready to write about was Human Target, one of very few “bubble” shows that I watched and was quite passionate about continuing. I was going to talk about how the show had a strong season finale (which I was late watching and never blogged about), and how there’s a lot of potential in both the premise and the cast, and I was going to lecture FOX on how they need to show faith in series with that sort of potential when they have Bones in their lineup holding its own on Thursdays despite early struggles. However, FOX took all the wind out of my sails by, you know, picking up Human Target without much fanfare earlier in the week.
Perhaps it’s for the best, though, as I can focus on the one bubble show that I’d say I’d be legitimately angry to see canceled early next week. It isn’t that Life Unexpected is my favourite show on television, or even that it had a particularly spectacular first season (it was good, not great); rather, it’s that it’s a young show with a strong cast that grew beyond its premise to become a solid drama series, and it has a great deal of creative and commercial potential yet untapped. And while The CW has been trapped within an identity crisis since its inception, that’s no excuse to turn away a show with the potential to grow into something which complements their brand just so that they can focus on “hype.”
The CW doesn’t need hype at this point, they need something capable of being fresh and standing out from their lineup marked by vapidity, nostalgia marketed to teenagers, and genre programs being run into the ground (exceptions made for Vampire Diaries and Supernatural within this description of their lineup). Life Unexpected is that show, and I really hope they come around to this fact before they make the same mistake they made last year.
Cultural Learnings 