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Upfronts Analysis: The CW 2009-2010 Fall Schedule

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The CW 2009-2010 Fall Schedule

May 21st, 2009

Everyone likes to point to NBC as a network in crisis, and I really can’t contest that point; however, while Jay Leno may be a bad plan, it is at least actually a plan. The CW, by comparison, has been floundering for the past few years and has no strategy to really change that fact. Each year seems to be as much of a struggle as the last: while a few flagship programs perform well, and the network has more cultural awareness than one would expect considering the anemic ratings, there is something wholly dissatisfying about a network which identifies itself either entirely based on demographics or, worse of all, based on repeating its current (non-)success ad nauseum.

This results in a schedule summed up beautifully by Lilly Hill in yesterdays CBS Upfronts edition of the TV on the Internet podcast: “It sucks.” After giving away Sunday nights to the affiliates, and not even programming one half of Friday nights, it’s a schedule that lacks this past season’s one promising new addition, gets rid of the principle of comedy entirely, and one which offers little in new or exciting ventures for advertisers or viewers to be excited about. NBC may be struggling, but one feels as if their lineup for the upcoming year at least combines an awareness of critical opinion, audience patterns, and future programming oppotunities.

My comparison, it appears The CW has actually let its core demographic of teenage girls create their schedule through rigged focus groups designed to give them the answers they want, and not the answers they really need.

Full schedule and analysis after the jump.

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