The 5 Worst Showings of the 2009-2010 Upfronts
May 25th, 2009
I am quite aware that there is something problematic about judging series based entirely on quick clips, but in many ways that personifies the upfronts process: it’s about making snap judgments, analyzing a show based on its potential when placed through the advertising machines of its respective network. It is true that there are some shows which are only hurt by this process, but then there are others which are so far removed from anything approaching humour or drama that I really don’t think they can be saved.
As a result, this is not a list of the worst shows during the 2009-2010 upfronts, but rather those which have the longest way to go in order to convince me that somehow, some way, they could be entertaining television. There may end up being more disappointing shows this fall/midseason, or shows which fall apart due to showrunning conflicts, but in their very setups/clips/execution these shows have demonstrated absolutely nothing to convince me that they are worth watching (some shows, like FOX’s Brothers which appears to be just downright awful, is so far off my radar that I haven’t even bothered watching the clips, which may explain its absence).
And so the uphill battle begins.
The CW 2009-2010 Fall Schedule
May 21st, 2009
Everyone likes to point to NBC as a network in crisis, and I really can’t contest that point; however, while Jay Leno may be a bad plan, it is at least actually a plan. The CW, by comparison, has been floundering for the past few years and has no strategy to really change that fact. Each year seems to be as much of a struggle as the last: while a few flagship programs perform well, and the network has more cultural awareness than one would expect considering the anemic ratings, there is something wholly dissatisfying about a network which identifies itself either entirely based on demographics or, worse of all, based on repeating its current (non-)success ad nauseum.
This results in a schedule summed up beautifully by Lilly Hill in yesterdays CBS Upfronts edition of the TV on the Internet podcast: “It sucks.” After giving away Sunday nights to the affiliates, and not even programming one half of Friday nights, it’s a schedule that lacks this past season’s one promising new addition, gets rid of the principle of comedy entirely, and one which offers little in new or exciting ventures for advertisers or viewers to be excited about. NBC may be struggling, but one feels as if their lineup for the upcoming year at least combines an awareness of critical opinion, audience patterns, and future programming oppotunities.
My comparison, it appears The CW has actually let its core demographic of teenage girls create their schedule through rigged focus groups designed to give them the answers they want, and not the answers they really need.
Full schedule and analysis after the jump.