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Upfronts Analysis: The 5 Worst Showings of the 2009-2010 Upfronts

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The 5 Worst Showings of the 2009-2010 Upfronts

May 25th, 2009

I am quite aware that there is something problematic about judging series based entirely on quick clips, but in many ways that personifies the upfronts process: it’s about making snap judgments, analyzing a show based on its potential when placed through the advertising machines of its respective network. It is true that there are some shows which are only hurt by this process, but then there are others which are so far removed from anything approaching humour or drama that I really don’t think they can be saved.

As a result, this is not a list of the worst shows during the 2009-2010 upfronts, but rather those which have the longest way to go in order to convince me that somehow, some way, they could be entertaining television. There may end up being more disappointing shows this fall/midseason, or shows which fall apart due to showrunning conflicts, but in their very setups/clips/execution these shows have demonstrated absolutely nothing to convince me that they are worth watching (some shows, like FOX’s Brothers which appears to be just downright awful, is so far off my radar that I haven’t even bothered watching the clips, which may explain its absence).

And so the uphill battle begins.

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Upfronts Analysis: NBC 2009-2010 Fall Schedule

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NBC 2009-2010 Schedule

May 19th, 2009

NBC is not a network of surprises: it announced its new shows at its Infront presentation, we’ve known about Jay Leno moving to 10pm for ages, and even Chuck’s renewal was something that was pretty well guaranteed before today’s upfronts presentation. At the same time, the network’s schedule is perhaps the most interesting of the major networks since, with less primetime real estate than CBS or ABC, they are working on a whole new schedule and forced to make some important decisions.

It’s a better schedule than I expected, to be honest: yes, the network has been forced to make some tough decisions (My Name is Earl and Medium cut, but potentially returning on another network – FOX and ABC interested in Earl, CBS likely to pick up Medium), but they’ve been pretty smart in how they’ve scheduled everything else. With smart strategies for launching their new comedies, and one last attempt at seeing whether Heroes’ audience is capable of serving as a lead-in, NBC has at least leveraged what momentum they have going into this year (not much) to try to create a schedule that could keep them out of last place.

Even with all that work, though, ten to one Leno ends up keeping them there.

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