Tag Archives: CBS

When it came to selecting which series would be number one on Cultural Learnings’ list of 10 Shows to (Hopefully) Watch in 2008, I had to make a decision that perhaps doesn’t reflect my own personal taste. In terms of shows I’m most looking forward to watching, I can’t possibly rank anything above Lost or Battlestar Galactica, two series I can’t get enough of. However, last summer it became very clear that in covering TV it is important to not just use your own opinions to guide you, but also to recognize shows and fans who go above and beyond, and whose impact on television as a whole is sure to be one of the biggest stories of the year. As a result, here is the number one selection.

A year ago, I had written off Jericho. After losing interest shortly before the series went on hiatus in the fall, I was barely paying attention when the series returned in February only to struggle against tough competition. As its fanbase eroded, and as CBS left it off of its fall schedule, I was amongst those who rationalized its demise – it was never a strong demo performer, CBS can fill the slot with CSI Reruns and get better ratings, and the show never really set the world on fire anyways. And now, half a year later, I believe that Jericho is the most intriguing series to be airing in 2008.

The Nuts for Jericho campaign which emerged last summer was at first charming, and then interesting, and then mindblowing. It transitioned from a small-scale fan initiative to something that has changed the way viewers interact with networks. On one hand, I think that some fan groups have the wrong idea – it isn’t that Jericho fans sent food that made them successful, so the recent Journeyman campaign featuring Rice-A-Roni isn’t quite as effective. It was that the nuts which made their way to CBS headquarters were both intrinsically linked to the series and part of an outpouring of support which was spontaneous and powerful.

While there will be further fan campaigns, there will never be one as surprising and effective as the one to save this CBS drama – fans who had been discounted by the network turned out in large numbers and mobilized in record time. Whether the fans were posting on the CBS Message Boards or starting their own blogs (Such as Jericho Monster, Jericho Junction or Jericho on CBS), ordinary people from across America and across the world were uniting behind a show that they loved. The result was perhaps the greatest comeback story in the last decade of television, and a story that captivated the attention of bloggers everywhere, particularly here at Cultural Learnings.

But if 2007 was the year in which Jericho rose from the ashes, it is in 2008 that it must prove itself. While the show earned a shortened second season of seven episodes thanks to the efforts of fans, the series must rely on those fans to turn out when the show returns to CBS at 10pm on February 12th. While a fantastic story unfolded last year, it is now time to see whether midnight will strike before this Cinderella story can continue. Will Jericho’s return be a final hurrah before the show leaves the airwaves for good, or will this comeback stretch on into 2009 and beyond? Well, it’s kind of hard to tell at this point.

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