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Season Premiere: 30 Rock – “Do-Over”

“Do-Over”

October 30th, 2008

Thanks to the kindness of Ashley, a newfound Twitterquaintance, I was able to snatch the 30 Rock premiere for free on iTunes on Sunday through TV Guide’s promotion. So, let it be known that I am writing this review while the premiere has had time to sit…or, more accurately, that I am writing this review having watched the episode four times.

“Do-Over” is not the best episode of 30 Rock, nor is it necessarily an entry into the show’s catalogue of fantastic ones. Rather, it is familiarity that makes this episode so memorable: it offers plenty of showcase opportunities for Tina Fey and Alec Baldwin (albeit leaning towards the former), it has a sharp storyline that offers every character a small moment, and it uses its guest star (Will & Grace’s Megan Mullally) wisely, unlike last season’s unfortunately flat appearance by Jerry Seinfeld.

While NBC is hoping that this is going to be a do-over for 30 Rock, a show that never quite captured the kind of audience the network is looking for, that’s all based on ratings: creatively speaking, the show barely needed a fresh coat of paint to return as the funniest comedy on television.

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