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30 Rock – “Don Geiss, America and Hope”

“Don Geiss, America and Hope”

March 18th, 2010

I don’t think that “Don Geiss, America and Hope” was a particularly strong 30 Rock episode, but I do think that it was a particularly interesting one. You see, the show displayed three different storytelling methods that it does quite often, each shows both the strengths and weaknesses of the show’s current story model. You have your industry parody (the Comcast buyout of NBC becoming the Kabletown buyout of NBC), you have your celebrity parody (Tracy becoming embroiled in a sex scandal ala Tiger Woods), and then you have the deromanticizing of romantic comedy tropes (Liz’s non-relationship with Wesley Snipes).

In all cases, the show is running into a distinct problem: all of this has happened before, and all of it will happen again, and the show is starting to become weighed down by this fact. There’s plenty of nice one-liners, and I thought all three of the stories worked sort of well at the end of the day, but these are the same types of stories we’ve seen in the past, and when none of them feel particularly revolutionary and they all appear in the same episode, the show becomes messy more than chaotic, which does little to help the show’s consistency problems.

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