November 21st, 2009
Following along with this weekend’s Futures of Entertainment 4 Conference at MIT (through the Twitter Hashtag #foe4) has been a really unique experience in many ways, engaging with an academic community I’ve only seen from afar in the past, but there are times when the topics being discussed feel almost too familiar.
By nature of the number of reviews I write about particular shows, I usually end up attacking them from nearly every conceivable angle, but there’s something about Glee that seems to inspire more angles than seem physically possible. The show has created a lot of controversy with its struggle to find a clear sense of its identity from the narratological point of view, which is the angle we television critics have been considering most carefully, but as discussed both yesterday (in the context of its use of music/iTunes to create transmedia engagement) and today (in its engagement with culture) during the conference its brand strategy has never had the same identity crisis.
I want to pick up on something that Ivan Askwith said during the discussion of the series’ engagement with culture, as he argued the following:
I am going to investigate this further, as it implicitly argues that the series’ narrative struggles are the result of an attempt to engage with a manufactured narrative structure (that will in the Spring be the show’s lead-in), a fact which is both understandable (network synergy and business logic) and complicated by the needs of serialized drama over reality programming from a narrative point of view.