The Dichotomy of Spontaneous Familiarity
Reviewing The Jay Leno Show
Spontaneity is not Jay Leno’s forte.
That’s really the whole point of Leno’s appeal, at the end of the day – people tuned in at 11:30 at alarming rates because of what they deemed his charming nature, making him like just another part of your nightly tradition. But in relaunching himself as part of the Jay Leno Show, which started tonight on NBC and which will air five nights a week until…well, we don’t quite know.
See, what’s strange about The Jay Leno Show is that they want it to seem spontaneous. They want it to seem like an old variety show, with special guests and different bits and no stuffy desk. So when Leno walks out to his new set, a group of people “spontaneously” rush the stage and crowd around to high five their favourite talk show host for a set period of time. It is true that the crowd seems to enjoy having Jay back, but he’s stuck in a really weird place: he has to appeal to those same viewers while enticing entirely new demographics (who weren’t watching his show before) to tune in. As such, he needs to be appear spontaneous in order to broaden his appeal, and yet at the same time not actually be spontaneous at all so as to appease the crowd who watched him so religiously and who will soon have other options (like CBS’ crime shows, which tend to appeal to the same crowd).
In the end, as a hardened critic who’s on the lower end of the key demographic and who has never particularly enjoyed Leno’s brand of comedy, I wasn’t a fan. However, the problem with the show is that it seemed desperate to try to make me into a fan, a position which was neither spontaneous nor charming, and as such my verdict is clear: on every measurable scale of subjective observation, the Jay Leno Show is an egotistical failure.
But if it turns into an economic success, trust that we’ll be dealing with it for a while.
Cultural Learnings 