Tag Archives: Joan Holloway

Mad Men – “Guy Walks Into an Advertising Agency”

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“Guy Walks Into an Advertising Agency”

September 20th, 2009

If I had to suggest a single challenge in writing about Mad Men each week, it’s often where precisely to begin. Mad Men is a show defined by density, of layers of new and pre-existing storylines entwined around a theme central enough to be apparent but vague enough to be open to enormous amounts of interpretation. So when I sit down to add my thoughts to the chorus, illustrious and diverse as it is, my biggest challenge is finding the right angle at which to approach the material at hand.

But this week, “Guy Walks into an Advertising Agency” is so defined (perhaps justly, perhaps unjustly) by a single scene that not starting with it seems nigh impossible.

I’ve seen this episode be tweeted about on numerous occasion as being fantastic (which it was), but more interestingly as proof that things actually do happen on this slow-paced show. However, the episode on numerous occasions indicates that the world (if anything) is moving too quickly, and that the central drama facing its characters is that when the show’s pace is disrupted by something tragic or sudden the common response is like a turtle hiding in its shell rather than a bird spreading its wings.

Of course, how this is read entirely depends on where you sit on the Mad Men spectrum; and, as someone who firmly believes the show’s slow pace is ideal for the stories being told regarding that constant tension between these characters and the world revolving around them, I’d say that the handling of a shocking moment in the midst of this contemplative show demonstrates yet again just how good this two-time Emmy-winning show really is.

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Mad Men – “My Old Kentucky Home”

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“My Old Kentucky Home”

August 30th, 2009

“It’s a mistake to be conspicuously happy.”

Roger Sterling is a man trying to find happiness, but discovering that no one particularly wants to share in it. His daughter and his wife, as we saw last week, want nothing to do with the new woman, and here the employees of Sterling Cooper view their swanky country club soiree as a work obligation more than a chance to celebrate. There’s a fantastic moment during the party where Pete Campbell and his wife Trudy take to the dance floor and show off some admittedly very impressive moves. However, watch Pete’s face: while Trudie is getting into the music, enjoying herself, Pete spends the entire time smiling and glancing at Roger to see if he’s impressing him, to see if he’s got his attention. All social events have a sense of obligation, but this particular one feels more than all others like an event where people do as Pete desires and start handing out business cards.

“My Old Kentucky Home” is very much about the ways in which happiness is a negotiation, a struggle between individual desires (and therefore personal happiness) and the desires and hopes of everyone else around you. For Roger Sterling, his new marriage pits him against the world, having broken the cardinal rule of not romanticizing or idealizing one’s affairs. For Joan Holloway, her knowledge of the world and the customs of society place her at odds with the role her husband believes she should play. For Peggy Olsen, her own self-awareness of her position and her ability to navigate the complex world of a male-dominated business are questioned by those who have seen it all before and who know that it’s not that easy.

And for Don and Betty Draper, happiness is an act, a coverup for hidden desires and hidden secrets which can never be revealed so long as they continue to play charades. In this quasi-musical of an episode, we discover the consequences of being conspicuously happy, but also the consequences of avoiding happiness and finding one’s self just as lost as you would be if you were at odds with society’s expectation.

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