“Guy Walks Into an Advertising Agency”
September 20th, 2009
If I had to suggest a single challenge in writing about Mad Men each week, it’s often where precisely to begin. Mad Men is a show defined by density, of layers of new and pre-existing storylines entwined around a theme central enough to be apparent but vague enough to be open to enormous amounts of interpretation. So when I sit down to add my thoughts to the chorus, illustrious and diverse as it is, my biggest challenge is finding the right angle at which to approach the material at hand.
But this week, “Guy Walks into an Advertising Agency” is so defined (perhaps justly, perhaps unjustly) by a single scene that not starting with it seems nigh impossible.
I’ve seen this episode be tweeted about on numerous occasion as being fantastic (which it was), but more interestingly as proof that things actually do happen on this slow-paced show. However, the episode on numerous occasions indicates that the world (if anything) is moving too quickly, and that the central drama facing its characters is that when the show’s pace is disrupted by something tragic or sudden the common response is like a turtle hiding in its shell rather than a bird spreading its wings.
Of course, how this is read entirely depends on where you sit on the Mad Men spectrum; and, as someone who firmly believes the show’s slow pace is ideal for the stories being told regarding that constant tension between these characters and the world revolving around them, I’d say that the handling of a shocking moment in the midst of this contemplative show demonstrates yet again just how good this two-time Emmy-winning show really is.