“What a Woman Wants”
September 10th, 2009
Just as I checked in on Top Chef yesterday, I figured it’s about time to revisit the sixth season of Project Runway currently airing on Lifetime. After much hullaballoo about the move to a new network, this season has been the precise opposite of noteworthy: there’s no real standout personalities, and to be honest no one is really setting the fashion world on fire either. There just hasn’t been a real sense of innovation at play, and the design aesthetics in that work room are not standing out as they’re supposed to in a competition like this.
There’s a few reasons the show has been lacklustre this season, and in some ways I thought “What a Woman Wants” helped things at least to some degree. We got to see contestants handle a challenge that combines the client-designer relationship (always good for bringing out the best/worst in designers) and a chance for them to test their own aesthetic in terms of presenting something the judges are going to enjoy and also please their clients.
At the same time, it also highlighted why I think the season is ultimately struggling. While I think there were some issues with casting, I think the real problem is that the show seems to be finding more personality in its models than it does in its designers, and even in their guest judges more than their normal ones. I actually like what these changes have done to the show in some ways, but it seems as if they’ve diverted our (and the producers’ attention) away from the designers themselves and onto elements of the game. They came into this season with the challenge of distracting us from the lawsuits and production changes, and yet the problem is that they’re ignoring the designers themselves.
Which, you know, is deserved in some cases, but needs to be handled a bit more carefully.
Cultural Learnings 