Tag Archives: Promotion

Achieving Authenticity: Unboxing (the Unboxing of) Game of Thrones‘ Maester’s Path

Achieving Authenticity: The Maester’s Path

February 27th, 2011

Map of WesterosThis week, an assortment of critics and bloggers received what is considered the first part of an ongoing “experience” called the Maester’s Path, a transmedia initiative to support the April 17th debut of HBO’s Game of Thrones. The fairly intricate wooden box features a collection of maps and other scrolls meant to be artifacts of Westeros, as well as a collection of scents that when merged together capture the olfactory essence of different locations.

I was lucky enough to receive one of these boxes from HBO, and I spent yesterday morning mixing scents, taking pictures and poring over the scrolls. This was, after all, what I was instructed to do by the scrolls within the box, and so I journeyed to King’s Landing (which smells of summer fruit and parchment) and the Dothraki Sea (which smells of campfire and “Khal’s herd,” which smells as you would imagine).

However, while this level of personal experience is encouraged by the hands-on nature of the activity, there is another step to this process. That step is telling all of you about my experience, sharing my pictures and detailing my impressions: it’s the step which is encouraged by the letter from HBO which sat on top of the box, rather than the scrolls from Westeros which were found inside, and it has manifested as a large collection of extensive “unboxings” which allow fans who did not receive a box themselves to still experience this “first link in the chain.”

The question now becomes at which point these fans will be able to walk the path themselves, rather than living vicariously through a chosen few.

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The Olympic Myth: NBC’s Failure Overshadows Parenthood’s Potential Success

The Olympic Myth

March 3rd, 2010

I really should have written this post in advance so I could post it as soon as the headlines started to hit, but alas I held out hope that perhaps we could disconnect ourselves from that particular response to solid, but unspectacular, ratings for NBC’s Parenthood.

This myth that the Olympics are some sort of magical promotional tool is not without some merit, in that NBC used a lot of their airtime with a huge captive audience in order to promote the arrival of this new series, but the intense expectation it places on a show is honestly not worth the trouble. The Olympics promotion is not only supposed to increase a show’s chances at success, but it is also expected to create an audience which may not actually exist, whitewashing any of the other problems that the show might face (whether it be timeslot competition, the lack of a compatible lead-in, etc.).

It’s a situation where you have to wonder: would the show have been better off debuting to lower numbers without the hype, just so that the show might have been seen as a mild disappointment instead of another failure of NBC’s network strategy?

Since Josef Adalain has already posted an analysis of the various potential scenarios for Parenthood at The Wrap, I’m going to add this little wrinkle to the mix: in Canada, it “worked.” CTV’s new comedy series Hiccups and Dan for Mayor debuted to huge numbers (1.9 Million viewers) on Monday night after heavy Olympics promotion, which could be seen as proof that with the right show Olympics promotion can result in big numbers.

Except that people tend to focus on the “Olympic Promotion” rather than “Right Show” part of that equation.

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