Tag Archives: Sony

Negotiating 101: Sony, Hulu, and Community Season 6

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As I wrote in 2012—and expanded on here at the blog—when Netflix was reportedly in talks to resurrect The Killing after it was canceled by AMC, there is reason to be skeptical of reporting that refers to “conversations” or “talks” surrounding a series potentially being resurrected.

It turns out that, in the case of The Killing, those talks were productive – AMC picked up a third season with help from Netflix chipping in for an exclusive streaming window, and Netflix would return once more to pick up a short fourth and final season of the series when AMC chose to end the series. However, for every The Killing there is a Pan Am, or a Terra Nova, which were reported in a similar fashion but amounted to nothing.

There is plenty of logic behind the idea of Hulu having “conversations” with Sony Pictures TV regarding picking up a sixth season of Community. As Joe Adalian outlines at Vulture, Hulu is in need of a big original content splash to compete with Amazon’s money and Netflix’s prestige, and Community has been a strong performer on the service. It’s also the only logical place it could go, given that Hulu purchased exclusive streaming rights, meaning that neither Amazon nor Netflix would be likely to chip in given they would only have access to new episodes. It has long been presumed, since the day NBC chose to cancel the series, that Hulu was its only option.

However, it’s also an option that seems infeasible for a platform that doesn’t have Amazon or Netflix’s deep pockets, and an option that seems particularly infeasible given the contract burden of a sixth-season broadcast sitcom. The value proposition of Community to Hulu sounds great in the abstract, but when translated to dollars and cents behind the scenes it seems likely that the risk may be greater than the reward.

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Why would Dan Harmon return to Community?

HarmonImageAs news broke of Dan Harmon’s potential return to Community, it felt like an Internet rumor that Deadline would start in order to drum up potential hits. That’s because that’s what it was, of course, another one of the myriad of “scoops” that Nellie Andreeva gets from her sources at Sony TV who use her as a pipeline to the Internet rumor mill. This doesn’t mean the story is untrue, of course, but rather that there’s a good chance it’s an idea being floated as opposed to an actual, factual thing that’s happening. And so I admittedly didn’t give it a second thought, at least until it became clear that it was—at the very least—something that Sony and Harmon were negotiating about following the confirmed departure of season four showrunners David Guarascio and Moses Port.

My immediate reaction to this was confusion. Why would Sony want Harmon to return to a show that he publicly admitted to mismanaging? And why would Harmon want to return to the show after making a show of moving on with his career? After asking variations on these questions on Twitter, I got some interesting responses, and I think I’ve got a clearer sense on the circumstances that would lead to both parties reconciling their differences to work together again on a fifth season; I also think we need to disassociate this development from any sort of idealistic notion that either party is in this for the fans’ best interest.

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