With a flick of a switch, and the power of a battery company, streaming video of shows people actually want to watch (legally) comes to Canada. CTV announced today (Friday) that starting immediately episodes of three of the top-rated shows on television will be available to Canadians on CTV.ca – Lost, Grey’s Anatomy and Desperate Housewives will see their new episodes available for four weeks after their first airing, allowing those who miss out to catch up.
This is triumphant for CTV, who has oft-struggled to keep their sagging broadband audience at bay after a disappointing lack of continued support beyond certain series, as they can lay claim to the only major Canadian network offering multiple high-tier series in a legal and well-supported platform (All of BellGlobeMedia’s online presences have integrated a new online streaming system far superior to their old one).
This could also be triumphant for people in Canada who have seen “This Video is Not Available in your region” one too many times – with all of the major American streaming sites, whether CBS’ Innertube or ABC.com’s episode viewer, locked out to eyes North of the border due to CRTC regulations, this could be the Great White Hope: a light at the end of the tunnel for an emergence of a broad and all-encompassing broadband presence.
Unfortunately, that just isn’t going to work.