Earlier today, Vulture—mirroring a lot of other sites, as pictured—proclaimed that “The Jurassic World Teaser Trailer is here.”
“Gone in the Teeth”
June 13th, 2010
AMC has officially dubbed their airing of Rubicon’s pilot a month and a half ahead of its premiere as a “sneak preview,” but I think a “teaser trailer” may be a more accurate description of the episode in question. A good teaser trailer shows you atmospheric scenes which give you a sense of the mood a particular movie or television series is going for, but really doesn’t tell you much about the plot in question: for example, HBO’s teaser trailer for Game of Thrones, the much-anticipated adaptation of George R.R. Martin’s A Song of Ice and Fire, shows a few key images and establishes the series’ tagline.
Considering this, it’s fair to say that my use of the designation for “Gone in the Teeth” is symptomatic of my frustration with the enigmatic lack of clarity which pervades this series. If a show’s pilot is supposed to be a teaser trailer, an aesthetic exercise designed to build hype, then I would consider this to be moderately successful: there was absolutely nothing here which would keep me from tuning into the series in August. However, a pilot needs to be something more than a teaser trailer, and the series’ shortcuts in establishing both its central character and its central conspiracy show a lack of elegance which does little to convince me that this belongs in the same breath as AMC’s other original series.