HBO at TCA: Story, Genre and Scheduling
August 8th, 2010
I’ve been following along with the news out of the Television Critics Association Press Tour through Twitter, but to be honest there hasn’t really been anything that’s caught my attention: while I’m incredibly wary of the changes being made to Human Target, I’ll save any judgment until I actually see them in action, and since I haven’t seen the fall pilots I can’t really offer any opinion on how the panels seems to have changed my view on each series.
However, on the final day the HBO executive session ended up being a really interesting one: not only did HBO programming guru Michael Lombardo confirm that Entourage’s next season will be its last, but he also offered up some intriguing quotes about their planned Spring launch of Game of Thrones as well as a curious statement regarding the network’s approach to scheduling. With the networks, there’s this sense that they’re there to sell the critics on their already announced lineups, but with HBO there’s a laid-back confidence which could be read as cockiness, and it makes for a more interesting environment in terms of the kinds of discussion it creates.
So, let’s take a gander at what an Entourage movie and a question of genre vs. storytelling tell us about the channel’s approach as compared with its pay cable counterparts.
Cultural Learnings 