Over the past year or so, I’ve engaged with what I would call a friendly feud with the Cancellation Bear, the—as far as we know—fictional mascot of ratings site TV By The Numbers. In truth, I have no substantive beef with the Bear or its overlords as individuals, but the Bear and I disagree on a number of issues tied to how ratings are reported and enjoy the occasional repartee. I will admit that it’s a silly thing, filled with wildly exaggerated responses—reflected in this Wanted poster—and certainly among the simpler, more juvenile pleasures one can partake in.
However, over the past year, my feud with @TheCancelBear has been tinged with a degree of legitimate concern for the state of the discourse. Originally, the feud emerged from an ambivalent relationship with the site and its approach to ratings reporting. The site’s role in making ratings data both highly visible and highly accessible makes it a valuable tool for teaching about and researching the television industry, but the Cancellation Bear represents the site’s other role: actively inciting fear and uncertainty among fans of series struggling in the ratings in an effort to both drive traffic and—especially in the past two years—crusade against what they see as “fan excuses” that have no traction compared to their sure-fire prognostications. The former has helped make it possible for a “ratings culture” to exist; the latter has made that “ratings culture” unnecessarily combative and unpleasant.
This ambivalence resulted in a rather epic conversation myself and Tyler Dinucci had with a representative of the site last year. Based on a consideration of Last Resort’s ratings, the conversation wasn’t really about the fate of Last Resort (and I’m not just saying that because I was on the side of optimism and the series was canceled after 13 episodes). The conversation was actually about how TV By The Numbers frames its analysis of ratings not simply as good on its own merits, but rather uses the Cancellation Bear as a front behind which it can insult “desperate fans” who would choose to look on the bright side.
More troll-like than ursine, the Cancellation Bear is the site’s Id, framing the site’s largely measured—and unquestionably educated—predictions through the contempt the site’s creators seem to have for many of their readers and fellow reporters/journalists; it’s a frame that risks turning TV By The Numbers into a disruptive force within ratings culture, more interested in loudly performing its distinction than participating in a meaningful discourse central to TV’s future.