Late last week, I was invited to take part in a private beta for a new website called Hey! Nielsen. And yes, it is that Nielsen company, the same one that has been attacked from all sides for its misrepresentation of a show’s true popularity. But, impressively, Nielsen is stepping outside of their boxes and notepads, instead turning to the social networking craze of the internet to find a new way of measuring popularity.
The result is a website that, in my experience with it, has a great deal of potential in terms of monitoring internet chatter. However, the most important thing at this point is that people actually start using this service to their advantage. Starting today (Monday, September 24th), the private beta becomes public, and the world gets a chance to make their opinion heard even without a fancy box sitting on their television.
Users are able to do three things:
- Post their own opinions about TV Shows, Movies, Celebrities, Music and Internet sites like Jericho Monster or TelevisionWithoutPity.
- React to other people’s opinions and post comments about their agreement/disagreement.
- Rate each TV Show/Movie/etc. based on their own preference so people can view their profile and get an idea of their personal taste.
For fans of a series like Jericho, which is actually mentioned in the site’s opening introduction as an example of how this can work, this is a fantastic opportunity for them to have their voices heard. However, I would suggest that anyone who joins from Jericho’s legion of fans, or the fans of any other show, that they use this service as more than just promotion. Hey! Nielsen is about both what people like and don’t like, so while promoting your favourite show be sure to offer opinions on others.
On a personal level, Cultural Learnings was selected to take part in the Best of TV Blogs Contest being held for about the next month or so. As part of that, there has been an area set up where you can post opinions about this site, as well as a whole host of much better TV websites, and then there are some prizes awarded. So if you want to show me some love, or perhaps make a commentary about how awful a human being I am, feel free to do so. Just rate the site, and then leave a comment if you wish.
There are a lot of exciting things planned for the site: widgets, feeds, and a TV viewing calendar feature are all planned for the future, although are not likely to be present in the public beta starting tomorrow. I’ll be posting some opinions throughout the day, especially with some big premieres to come this evening, so stay tuned: I’ll post them here once they’re up so you can get a feel for how the service works.
Cultural Learnings’ Opinions