ABC is in a unique situation this year when it comes to pilots. On one hand, the network has seen some success this year and in past years, and the network has remained a solid demographics performers even with dips in viewership for its flagship shows like Lost or Desperate Housewives. However, outside of shows like Grey’s Anatomy the network actually saw a series of failures over the span of the year with both dramas and comedies. Judging from its pilot order, ABC is going with what I’d like to call a shotgun approach, something which is both good and bad for the network’s future. Either way, next season will be a test for the ABC brand: is there a cohesive image which can unite wildly different shows together under one banner?
Cultural Learnings 