Dear Zap2it.com,
I have been a reader of your site for the past number of years. I stumbled across it in my search to gain TV ratings data, and it has become a permanent stop on my entertainment news trawling ever since. It offers a wide range of commentary, quick news updates, and an occasionally biting sense of humour within its briefs that I find to be quite engaging. And yet, despite all of these positive qualities, I have a serious beef with you. Why?
Because you have spoiled more episodes of Survivor for me than I could count on my two hands.
Survivor is one of those shows, as I was discussing last week I believe, that I don’t often watch live. It is much more often that I am waiting to watch it until at the very least Friday afternoon, having not yet found the time to peruse it. And yet, during that time, I would like to be able to spend some time at Zap2it.com…but I cannot.
You insist on placing a picture of the evicted castaway on your main page, sometimes unavoidable when loading it. When Anthony was eliminated earlier this season, I knew before watching the show because I headed to Zap2it to see if the ratings were up yet. This, effectively, makes the show’s last 15 minutes absolutely worthless. In essence, these episodes of Survivor are being ruined for me.
I know that you’re trying to bring people in to read your recaps (Hell, I write my own recaps of shows all the time), but is putting a picture of the castaway eliminated REALLY necessary? Just slap a picture of Jeff Probst up there, include a little headline which hints at the episode’s actions, and then save the photo for the From Inside the Box post itself. It’s so frustrating to know that a simple change like this one could keep people from unwillingly discovering who was unfortunate enough to get the boot the night previous.
You need to realize that this is the age of TiVo, where people will often have not watched a show for a few days after it airs. This is especially true of Survivor due to the large amount of programming within its timeslot. There’s Ugly Betty, ABC’s award-winning drama. There’s Smallville, for the young teen set. And then there’s The Office and My Name is Earl for the 18-49s. And, for the unintelligent, Are You Smarter than a 5th Grader? on FOX. There are a lot of options here that people might choose over Survivor…and they are.
But this doesn’t mean that people aren’t watching; the recent Nielsen data regarding same-week DVR viewings showed that Survivor gained two million viewers compared to its initial same-day viewing total. That’s two million people who didn’t watch the show that night, and yet who would be entirely capable of mistakingly coming across that picture when browsing your site.










