February 15th, 2010
Considering that Life Unexpected has been repeating its pilot pretty consistently since it began, I’m tempted to just repost my review of the pilot here and see if anyone notices the difference.
This seems harsh, and I really don’t mean that in a negative way: after all, I liked the pilot, so my willingness to repeat those thoughts indicates that I still believe them to be true. Similarly, Liz Tigelaar and Co. are repeating the pilot because it was a good pilot, and because the brand of sweetness that this type of story brings to the table is clearly what they’re trying to tap into.
However, because we know going into an episode how it is eventually going to end (with Lux struggling to straddle her old life and her new one, and Cate and Baze realizing they’re not perfect parents but they nonetheless fill important roles in Lux’s life), we’re sort of able to fill in the gaps more easily than might be advantageous for the show. Every time a character is faced with a difficult decision mid-episode, they’re definitely going to make the wrong choice, whereas if the same decision is presented towards the end of the episode they’re inevitably going to come around.
What the show lives or dies on, then, is whether the show that happens in between the initial setup and the inevitable sweetness is compelling enough to keep watching, with enough shades of something deeper than this nearly procedural structure that the show is operating under. And “Turtle Undefeated,” like most episodes before it, makes me glad that I didn’t just watch the beginning and the end of the episode and chalk it up as one more life lesson for everyone involved.
And yes, that’s praise.
January 18th, 2010
When a network attempts to change its brand identity, it’s always an interesting balancing act. On the one hand, the network wants to be able to sell advertisers and viewers on the fact that they are new and exciting, charting a progressive path into the future. However, on the other hand, no network can entirely rebrand, so there will be remnants of the former identity kicking around both in order to provide a sense of stability for both advertisers and viewers alike.
Life Unexpected won’t be the last time I talk about this particular phenomenon this week (Hint: the other will be on Friday), but it’s definitely a show that hearkens back to The WB more than anything else in The CW’s lineup. It’s created a really interesting critical reaction to this show, where everyone points out how much it doesn’t fit the current CW brand and that, considering the critical opinion of said brand, it is better off for it. And I’m not going to deviate from this script: the show evokes Everwood and Gilmore Girls far more than Gossip Girl or Melrose Place, and I’m certainly not going to complain about that.
I do wonder, though, where the audience that watches a show as sweet and heartwarming as this one is currently located. I appreciate what the show has to offer, and I would certainly suggest that you check it out if The WB’s brand of charming drama series were up your alley, but I can’t help but wonder if the WB brand has become so stratified that the people who were silently sitting in their living rooms thinking to themselves “I wish there were shows like the WB used to have” have moved onto other networks (like ABC Family) and aren’t going to look past the network’s new brand.
I want to be wrong, though: I quite liked Life Unexpected, and I’d like to think shows like this could still succeed in this day and age.